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For Retailers Who Are Serious About Success

The Retail Mastery System delivers powerful tactics and forward-thinking strategies that make every area of your retail business easier, more profitable, and more fun. As one store owner said, “For retailers, this is better than a Harvard MBA.”

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The Retail Mastery System Is Proudly Hosted On The Brilliance Retail Training Platform
Retail Mastery System Hosted on Brilliance Retail Training Platform

Retail Mastery System - Business That's Fun

You Want A Business That’s Fun To Run, Flourishing, And Prosperous

Whether you started your retail business 20 days ago or 20 years ago, have 1 store or 100, chances are you’re passionate about your product and excited about the freedom of running your own business.

You want an amazing retail business with…

  • Growing sales and a steady stream of foot traffic,
  • A focused, committed team that works together seamlessly,
  • A fantastic store experience that delights your customers,
  • A positive impact in your community,
  • All the money you need to live comfortably,
  • AND… A life with less stress and plenty of space for family, hobbies, vacations, or anything else you desire.

YES. You can have it all!

But The Truth Is… Retail Is HARD!

You’re probably wearing more hats and working longer hours than you’d like. Trying to keep all the balls up in the air…

  • Finding great people who want to work in retail and do a good job.
  • Knowing what to buy – and how much to buy – so you don’t lose money.
  • Getting customers to pay attention to your marketing and walk through your doors.
  • Competing with a million small e-com sites, mega-tech giants like Amazon, and even your own vendors selling direct to your customers.
  • Making big picture decisions while still managing all the tiny details.

It can be overwhelming. Frustrating. Tiring. We know because we’ve been there and lived it.

Retail Mastery System - Retail Is Hard
Retail Mastery System - Retail Is Hard

But The Truth Is… Retail Is HARD!

You’re probably wearing more hats and working longer hours than you’d like. Trying to keep all the balls up in the air…

  • Finding great people who want to work in retail and do a good job.
  • Knowing what to buy – and how much to buy – so you don’t lose money.
  • Getting customers to pay attention to your marketing and walk through your doors.
  • Competing with a million small e-com sites, mega-tech giants like Amazon, and even your own vendors selling direct to your customers.
  • Making big picture decisions while still managing all the tiny details.

It can be overwhelming. Frustrating. Tiring. We know because we’ve been there and lived it.

Bob and Susan Negen at the Retail Success Summit

Meet Retail Experts, Bob & Susan Negen

An independent retailer himself for 19 years, Bob turned his single kite store into an award-winning multi-million-dollar toy store chain. Susan began her retail career as a senior executive for retail giants like Bloomingdale’s and Macy’s. Together, they have a knockout one-two punch of sophisticated “big business” skills and street-smart small business experience.

Over the last 20+ years they have worked with store owners and managers in every industry from all over the world, teaching the necessary business skills retailers need to succeed in today’s challenging retail environment.

Their ideas aren’t academic theories or ideas from someone who’s never been in your shoes and owned a retail business. They deliver real, practical knowledge that works in the real world.

The Retail Mastery System Makes Business Easier, More Fun, and More Profitable

Bob and Susan’s 35+ years of on-the-floor retail experience have been distilled into the most comprehensive resource and trusted guide for independent retailers: The Retail Mastery System.

The Retail Mastery System focuses on 11 essential skills that make your business prosperous and profitable. Each skill contributes to a well-rounded and thriving retail business.

Understanding and mastering them all will make your retail journey not just successful but also enjoyable. With the Retail Mastery System, you will…

  • Adopt a growth mindset that keeps you calm and focused on improving your business through all the breathtaking highs and heartbreaking lows that are a part of being a successful retailer.
  • Learn all 11 essential skills, why each of them are important, and how to put them to work in your business. A knack for one or two of these areas can get you started, but it’s simply not enough to create a super-successful, long-term business.
  • Have a resource you can tap into at any time, for any problem you might face. Lessons, worksheets, templates, game plans are all included to shortcut your way to success. These are the structures and processes you can just “dump” into your business to make things easier.

Bottom line: You don’t have to figure this out all on your own. The Retail Mastery System has helped thousands of retailers succeed, and it can help you too!

Real Retailers, Real Reviews

Hear from retailers who built better businesses using the Retail Mastery System.