WHIZBANG! RETAIL TRAINING
About US
Helping retailers big and small for over 25 years, our team is dedicated to the success of independent retail stores around the globe.
REAL SOLUTIONS
From Real Retail Experts
In 1999, Bob and Susan Negen founded WhizBang! Retail Training to help retailer store owners and managers get the nuts-and-bolts skills they need to run a successful business. In those over twenty-five years, they have worked with hundreds of thousands of retailers, presented at trade shows and conferences all over North America, created numerous courses for retail owners, managers, and employees, and written a best-selling book on retail marketing.
Bob and Susan’s skills and real-world perspective come from over 40 years of combined on-the-floor retail experience. Bob founded the Mackinaw Kite Co., an award-winning chain of kite and toy stores, and ran them for 19 years. Susan started her retail career as an executive at Bloomingdale’s and Macy’s, before she joined Bob at the Mackinaw Kite Co.
Together, they have a knockout one-two punch of sophisticated “big business” skills and street-smart small business experience.
Helping Retailers Thrive
One Skill at a Time
Brilliance Retail Training Platform
The Best And Brightest Retailers Use Brilliance
Whether you have one store on Main Street or hundreds of stores across the country, Brilliance was designed to work for you. It’s super affordable (even free) for small retail businesses and powerful enough for bigger companies. Everyone from Antique stores to Zoo gift shops will find courses that are relevant for their stores and their employees.

Have more questions?
PO Box 71
Spring Lake, MI 49456
+1.800.842.1660
info@whizbangtraining.com